Display box also know as Point of purchase packaging and point of sale box.
These retail counter display boxes are designed to encourage impulse purchases,
and its small footprint allows it to be placed anywhere. The retailer simply opens
the counter display box and folds the lid back for instant advertising – true shelf
ready packaging! The side walls can be tapered from back to front for more
product visibility. Custom box inserts and special die cuts can be added if needed.